http://www.livetwitting.com/session.html?id=170 LiveTwitting Coverage of SMX Advanced: International SEO en-us Copyright 2008 LiveTwitting.com Wed, 04 Jun 2008 11:48:58 MST LiveTwitting.com IM: CCTLD then IP then link analysis, CCTLD takes precedence hey fancy animation! be aware of cultural language and translation issues marketing uses emotion to be successful but is difficult or impossible to translate use that to translate in native language use a marketer in the native language to write the final version, use links to go directly to page in that language, not to the homepage A: use unicode and UTF-8 dont translate meta tags and page titles - unique opportunity to excel and take advanage of language A; use a global PR strategy A; keywords in URL's A; get local links a: use a smart geo-selector A; use page to page language links A; expert keyword research A: cctld's and use google webmaster central A: language and content Kristjan speaking undurstand the impact of culture in japan #13 means nothing but #4 is important france favors google as a search engine vikings did NOT have horns on their helmets!!! translating into native language is looked upon favorably different currencies, measurements, laws, ecommerce fashion and trends design development and maintenance will vary from one country to another one site approach uses .com with subdomains or sub folders you can do it by country or language use webmaster central to help google understand use local addresses on the pages own the CCTLD's but put them up slowly multiple sites have management and maintenance complexities