SMX Advanced

International SEO

RSS version

IM: CCTLD then IP then link analysis, CCTLD takes precedence

hey fancy animation!

be aware of cultural language and translation issues

marketing uses emotion to be successful but is difficult or impossible to translate

use that to translate in native language

use a marketer in the native language to write the final version,

use links to go directly to page in that language, not to the homepage

A: use unicode and UTF-8

dont translate meta tags and page titles - unique opportunity to excel and take advanage of language

A; use a global PR strategy

A; keywords in URL's

A; get local links

a: use a smart geo-selector

A; use page to page language links

A; expert keyword research

A: cctld's and use google webmaster central

A: language and content

Kristjan speaking

undurstand the impact of culture in japan #13 means nothing but #4 is important

france favors google as a search engine

vikings did NOT have horns on their helmets!!!

translating into native language is looked upon favorably

different currencies, measurements, laws, ecommerce fashion and trends

design development and maintenance will vary from one country to another

one site approach uses .com with subdomains or sub folders

you can do it by country or language

use webmaster central to help google understand

use local addresses on the pages

own the CCTLD's but put them up slowly

multiple sites have management and maintenance complexities