SMX Local

Keynote by Frazier Miller

Excited about Local space, lots of opportunity, in the midst of a perfect storm, lots of market drivers colliding that provide opportunity

rise of local web on the Internet, content with geotag, photos, discussions, ratings/reviews, anything that can map to the real world

we spend most of our time in the offline world, even despite being so online

advertisers want ROI, local gives them a window in targeting message

users want to bridge online->offline, advertisers want ROI, mobilization of the masses = circle of "market force" reinforcing each other

75 million geotagged photos, surprised by the desire for users to "geotag" their world

rise of the niche local sites, talks about "walk score"

comscore info, niche local sites taking more queries from search engines

integration of 3rd party data like yelp through searchmonkey

"users needs becoming more sophisticated and across more categories"

"convergence of social networking with local"

"building out content and rich experiences on a localized level"

yahoo launched "yahoo neighbors" only available in the bay area for now, but lets neighbors come together on issues and needs

"there is no such thing as national advertising. all advertising is local and personal."

from 2006 to 2008, 6% to 9% of total media goes to Internet advertising, 15% projected in 2012

ROI advantages 1) targeting 2) fewer barriers 3) campaign lifecycle

if you are covering SMX local, you can use LiveTwitting and do it through Twitter http://livetwitting.com/event/261

I'm covering the Yahoo Keynote by @fraziermiller http://livetwitting.com/session/329

geo-targeting - the next accelration in ROI, geo-targeted advertising, even by zip code, compare campaigns across regions easily

ROBO = research online by offline

as much as $500 billion in offline spending was internet influenced last year

89% of shoppers research online before buying

top geo-targeted categories: automotive, home & garden, professional services, financial/insurance, health/beauty, education, real estate

... other, entertainment, telecom/web services

"the mobile internet revolution may have not yet materialised, but a close analysis...argues this is the year of mobile communications"

yahoo likes openness -> "blueprint" write once, publish anywhere

openness drives innovative application development -> drives greater consumer adoption and satisfaction

"immersive local experiences" ability to get real-time data of what's around you (decision-making, social commerce, etc.)

closing of the ROBO loop, mobility will help close the ROBO loop, delivering value to users and advertisers

about ready to speak at SMX Local, wish me luck

Damo opportunity? Video

nice quick summary of my presentation by @localseoguide http://tinyurl.com/66tywx

@doncampbell thanks!

thanks for the good luck wishes @leeodden @mickyj08 @garzuaga @NikkiPilkington @JaredRide @2twitter4rob

in case you missed it, I made a diagram of "Sources of Local Biz Reviews" that shows who gives who reviews http://tinyurl.com/localreviews

Some more coverage of my talk (and session) at SMX Local by @doncampbell http://tinyurl.com/5j5en8

I don't like blog posts that have a deceiving title just to get you to read it, turning out to be a lie or deception http://tinyurl.com/ ...

How'd I do?

Happy Pioneer Day!